How can I advertise employment for Men over 50?

I'm Self-employed working in Columbia SC, my business is growing and I would like to hire a couple men close to my own age to work with me. Problem is I don't know how to word this in the employment classifieds. As I understand EEO laws I don't believe l'm allowed to advertise for employment and limit the applicants to a specific age and gender? Any advice?

How can I advertise employment for Men over 50?
You are correct, it is against the law to advertise and only hire those applicants of a certain age and sex. What you can advertise for the position, and state that you want a specific number of years of experience, that would guide you towards a specific age group. But you can not only interview people or consider people of a certain age or you could find yourself sued for age discrimination and unlawful employment practices.
Reply:How about asking people who has 20+ year working experience in different field or skill. And it depends who starting working, but at least that is a good cut off time.
Reply:You cannot put gender or age specifications in your ad. Technically you can ask for people over 40, but it isn't a good idea (the age discrimination is for people 40 and over). You CAN designate a certain number of years of experience required, which self-selects people.
Reply:Advertise for mature persons,that way you wont get in trouble.Thats how I got my job,they wanted someone that was mature,it has nothing to do with age it has to do with mental status.I started in my late 30's and am now 50.
Reply:Advertise your requirement on free classifieds, relevant forums and social networking websites. Monitor the response you get periodically to find out what works best. From http://ad5.info